Avant Garde
Avantgarde is an Urban straight-line furniture brand that deals with customized machine-made furniture. Challenge was to create a brand with Urban straight-line furniture essence and a premium or high-end look and feel.
Target Market & Audience
B2B & B2C and new generation, young people and middle-aged people who want high end finish and hassle free service.
Design Strategy
Research
Category Understanding Study Competitor
Target Market
Brand Identity
Create Product Brand Based on industry Positioning
Story Design
Audience Communication Pattern
Content Architecture
Design Layout
Creation Concept
Visual Assets, Copy
Style Visual Language
Artwork Creation
Layout & formats
Digital Format
Print Format Marketing
Design GOALS
Corporate Branding, Portal, Space/Environment, Website, Packaging Digital communication
Marketing Strategy
Building awareness through Digital & Social Media Communication