BYK
BYK is an industrial additive manufacturer of coatings which are used on plastic, metal, and mineral substrates. The application areas are versatile and so are the required additives. BYK additives provide solutions for pigment stabilization, defoaming, improved surface properties, and control in aqueous and solvent-free formulations.
BYK unit and labs are where they process and formulate clients’ requirements. Our brief was to create brand focus environments where clients can feel brand vision missions reflected through communications.
Target Market & Audience
Major B2B & Manufacturing industry, Suppliers of paints, Industries which use additives to create paints characteristics
Design Strategy
Research
Category Understanding Study Competitor
Target Market
Brand Identity
Create Product Brand Based on industry Positioning
Story Design
Audience Communication Pattern
Content Architecture
Design Layout
Creation Concept
Visual Assets, Copy
Style Visual Language
Artwork Creation
Layout & formats
Digital Format
Print Format Marketing
Design GOALS
Corporate Branding, Print Media, Space/Environment
Marketing Strategy
Building awareness through Digital & Social Media Communication