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nilon's chinese

End to end brand building

nilon’s chinese

Nilon’s Chinese mix is a me-too product but the unique taste and the recipe is the USP of the product.  The Ready-to-mix market is anticipated to grow at a substantial rate of growth due to the hectic lifestyle and time-saving element associated with packaged food. The challenge was to communicate the same product to ensure convenience along with the taste and quality of food products.

Target Market & Audience

The majority of the new generation, young people and middle-aged people who have busy schedules but still enjoy home-cooked food which has authentic taste & quick solutions.

Design Strategy

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Research

Category Understanding Study Competitor
Target Market

Brand Identity

Create Product Brand Based on industry Positioning 

Story Design

Audience Communication Pattern
Content Architecture

Design Layout

Creation Concept
Visual Assets, Copy
Style Visual Language

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Artwork Creation

Layout & formats
Digital Format
Print Format Marketing 

Design GOALS

Brand Identity, Packaging Structure, photography Direction, Image Editing, Packaging, Artwork

Marketing Strategy

Building awareness through Digital & Social Media Communication