nilon’s chinese
Nilon’s Chinese mix is a me-too product but the unique taste and the recipe is the USP of the product. The Ready-to-mix market is anticipated to grow at a substantial rate of growth due to the hectic lifestyle and time-saving element associated with packaged food. The challenge was to communicate the same product to ensure convenience along with the taste and quality of food products.
Target Market & Audience
The majority of the new generation, young people and middle-aged people who have busy schedules but still enjoy home-cooked food which has authentic taste & quick solutions.
Design Strategy
Research
Category Understanding Study Competitor
Target Market
Brand Identity
Create Product Brand Based on industry Positioning
Story Design
Audience Communication Pattern
Content Architecture
Design Layout
Creation Concept
Visual Assets, Copy
Style Visual Language
Artwork Creation
Layout & formats
Digital Format
Print Format Marketing
Design GOALS
Brand Identity, Packaging Structure, photography Direction, Image Editing, Packaging, Artwork
Marketing Strategy
Building awareness through Digital & Social Media Communication