Designing a Product communication

Kohinoor Ropes is a leader in the manufacturing of ropes, nets and cordages. Their vision is to enhance customers, and operations by delivering safer, smarter, and more reliable synthetic rope and nets along with systems and services. This is done by first listening to better understand your challenges and needs.  They are actively engaging with all of their customers; leading to more focused innovation, engineering, and service.

The brand Tagline is “Trendsetting Performance”, which is the core for the business and it is the core philosophy of Kohinoor Ropes. The unique selling point of Kohinoor is the safety and quality of the ropes they provide and the market they have developed in the industry.

The challenge was, all communication was created in bits & parts so it was functional but impact & impression was very weak so there was a low brand recall and products were not presented well along with a struggle in pricing & overall revenue.​

First, we did a visual correction of logo, color, and thickness so that it is more visible along with product & visual identity with brand architecture. An iconic visual language which will be universally implemented in all communication. Once the visual framework is ready. We refined all content including product communication and when all raw material is readily implemented in all layers of communication website, print media books, advertisement, greetings, factory wall signage & gifts. In a year‘s time, people start recognizing brands easily.​

Building awareness through Digital & Social Media Communication