ElEStar Crane System
Elestar Crane Systems specialize in providing design, manufacturing and site services for EOT cranes. It is a manufacturer of EOT Cranes, Gantry Cranes, Goliath / Gantry Cranes, and JIB Cranes. Elestar offers standard OR customised EOT cranes & solutions for all of your heavy lifting requirements using the latest technology.
Target Market & Audience
Major B2B & the Manufacturing industry. Suppliers of over head bridge crane to move extremely heavy bulky loads lifting through the overhead space in the facility in the Industries
Design Strategy
Research
Category Understanding Study Competitor
Target Market
Brand Identity
Create Product Brand Based on industry Positioning
Story Design
Audience Communication Pattern
Content Architecture
Design Layout
Creation Concept
Visual Assets, Copy
Style Visual Language
Artwork Creation
Layout & formats
Digital Format
Print Format Marketing
Design GOALS
Nomenclature Branding, communication Space/Environment, Website
Design Concept
- Elestar- Ele(electrical) Star- stands for movement and performance at height, Stands for efficient movement with the highest Performance.
- The corporate identity conveys lifting action and motion in all directions with a solid foundation depicted through the bold font. The icon star with a hook. Elevating Future What we are today, tomorrow this will touch our life as a product Our effort will create future value for life
Marketing Strategy
Building awareness through Digital & Social Media Communication