tutty fruity
Nilon’s is Asia’s Largest tooty fruity manufacturer. These colourful candied fruit bits are everyone’s favourite, it adds all the fun from a range of sweet treats like cakes, biscuits, health bars, and ice cream. This is an Excellent Source of Vital Nutrients. It is 100% Vegetarian, 100% Natural, No Preservatives.
The challenge was to make this from papaya fruit which adds the health element to little candied fruits.
Target Market & Audience
Major B2B Cake and sweet Manufacturing industry. Young people and middle-aged people are who are passionate and experimental about sweets and want to try something different.
Design Strategy
Research
Category Understanding Study Competitor
Target Market
Brand Identity
Create Product Brand Based on industry Positioning
Story Design
Audience Communication Pattern
Content Architecture
Design Layout
Creation Concept
Visual Assets, Copy
Style Visual Language
Artwork Creation
Layout & formats
Digital Format
Print Format Marketing
Design GOALS
Branding & Packaging
Marketing Strategy
Building awareness through Digital & Social Media Communication